Definitely bigger than any of the secondary search engines. What I'm going to show you today is not going to be perfect. The easiest way to improve the performance of your site is to render your image using the PNG format instead of the GIF format. Although not a traditional inbound link profile to analyse, Wikipedia's inbound links do highlight a number of interesting factors relating to natural links: Link authority is spread, but typically weighted towards the lower end of the scale, both for PA and DA, but particularly for PA. Number one: You have to be willing to invest more and for longer than in non-flywheel tactics. Potential business uses. There’s even more that good local brands can do. More on this later. He explains: “For me, it’s about scale. Select Delimited, click Next, select Comma, and click Finish. Every year, more women are joining the online marketing workforce. This number is certainly interesting, but it leaves out quite a bit. March 24, 2015: Curiosity and personalization work. He noted that he created SEO specific wireframes in order to describe to clients the ways in which internal navigation, metatags, and content could be optimized. Type 2 decisions are like walking through a door — if you don't like the decision, you can always go back. Moz Pro Your all-in-one suite of SEO essentials. Google’s unpredictable, and changing that many pages can have a big up- or downside. This notion was the central point of my Mozinar on "Blogging Like You Mean It" a few weeks ago, when I shared my personal story of blogging success. Purchase | $149 Already purchased? Sign In About this course What is the In Real Life: Local SEO Tactics course? In Real Life: Local SEO Tactics is a four-part course that. Ranking for the keyword “ankle boots”. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Tim Resnik's Moz essay from a few years ago walks you through the process of exporting a batch of log files into Excel. These results tend to make all but the most difficult client quite happy. Small Business Solutions. The MozBar SEO Toolbar. 1. Pay Attention to These SEO Trends in 2020 and Beyond. ”. Over the past couple of days I have been putting together some internal guidelines on various aspects of our jobs. Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. How to Use OSE. We want to see your smiling face in the audience at MozCon this July (the 9th–11th, if you were wondering). Very specifically, though, guest posting with a target of publishers — this largest portion here of the publisher pyramid — who are supported by. On keyword #2, all of the PPC goes to a second level page. 4. Important steps in creating a marketing automation strategy. Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. Now, the reason you want to do the multiple tests is because you want to be assured, confident that it was what you changed that did it. With GTM, you’re able to add, edit, and disable tags without having to touch the source code. This might seem like an obvious point to make, but before you do anything else, you need to decide exactly what you want marketing automation to help you achieve so you can plan your strategy accordingly. AJ Kohn on Twitter. This is extremely hard, sometimes impossible to measure. Security critically important. Not Completely Wrong (-1) – Those that got near the truth, but are more "incorrect" than "correct". Moz API Power your SEO with our index of over 44 trillion links. Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow. Moz Local Raise your local SEO visibility with complete local SEO management. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. 1%) on any given day. With the release of Windows 10, the general public can now use Microsoft Edge, Microsoft's new flagship web browser. Next, I’m going to share some of the fantastic responses and expand upon them. The 51–75% budget range has fallen in this year’s survey from 40% to 16%. This is probably one of the most common "dinosaur" tactics I see, where a lot of folks who are familiar with the SEO world from maybe having used consultants or agencies. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn. This one is relatively easy to prove. In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. txt File” field. Similarly, if you enter a start month of 2018-01 and 36 months of historic data, the forecast output will begin in January 2021. There's a bunch of tools, like Sitebulb, Moz Pro, and Screaming Frog, that can allow you to analyze your technical SEO issues involved. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Preferably, if you can, you actually want to turn the test on and off for the same kinds of pages. Key tips: Target transactional queries with pages optimized for the ideal conversion. In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI. Answer: All of the organic landing pages are the home page. Target users that live in another part of the world. Find something to improve. m. Randomly group the pages into the control and variant groups. They really can. In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Explain why this is important. Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice. Say you're in travel and vacations, and you look. Power supply for your laptop - stay charged so you don't miss a thing. If you are feeling bold, you can even ask them to link to you using your keywords as anchor text. Please keep your comments TAGFEE by following the community etiquette. As content creators, how we organize words on a page greatly influences how search engines determine the on-page topics. The series culminates in a final exam, and with a passing score, you’ll be awarded an official Moz Certificate and badge for your LinkedIn profile. This YouMoz entry was submitted by one of our community members. 3. Anything that helps a page improve its onload time will improve that page's score. In this equation, x is the time it takes your page to load (in seconds) and the result, y is approximately the percent of pages that your page is faster than. Guy Kawasaki and George Takei on Facebook. On 8/13, that number jumped to 10. Stage 1 (Nonexistent) - There is no discernible SEO strategy or tactical implementation, and search is an all-new program for the client. Step 2: Reduce the number of browser requests. 03 per click, and received a CTR of 3. In many cases, it’s a site that’s evolved “organically”, which is a fancy word for “without a plan”. The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities. Earlier in the process means a bigger audience. So these are what I would consider some of the potential measures of authoritative content. Click Create an account. Moz Local Raise your local SEO visibility with complete local SEO management. 2. Despite the "Exclusion" in its name, the REP covers mechanisms for inclusion too. Comments are closed. When your time is already at a. The simplest and fastest is probably the URL Inspection tool. All communication on the Moz sites should be appropriate for a professional community with people of many different backgrounds. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In addition to the security offered by HTTPS (which we'll discuss below) there are additional SEO benefits for marketers to take advantage of. txt, go ahead and throw it in Search Console, and Google will tell you that they've successfully accepted it, crawled it, and then you can see the page indexation report and what they're giving you about that sitemap. With that in mind, hopefully you will effectively, and not too harmfully to your SEO, be able to use these pop-ups, overlays, interstitials, modals, and all other forms of elements that interfere with user experience. II. When you're measuring success in B2B, it is pretty different than B2C. That would be my guess. As of this filming, both tools still exist. Very few people are going to come out of the woodwork, and “extol the virtues” of an exact match domain, and put their website under the ever scrutinous eyes of. See moreWe're proud to provide a community where everyone feels safe and welcome. Pay Attention to These SEO Trends in 2020 and Beyond. The rebrand from SEOmoz to Moz. 3. 3% increase in women since 2012. But you're going to have to tweak this. "On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. Compare SEO Products See which Moz SEO solution best meets your business needs. This is just an example, and this choice often depends on the factors which will follow in this section. Got a burning. As we all know Google and Bing have confirmed the effects of social links on search engine rankings. So, now that we got this treasure trove of data on SEOs in a highly engaged community, let's see exactly what we have. So you might look at the content or title grade for something. Company names and brands. Exclude bots and spiders. Think. At Moz, we’re strong believers in authenticity, and there is no better pond for building meaningful marketing relationships than the local one. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. Here are a few common scenarios worth exploring: Branding. While the weather has been a bit stormy off and on since Penguin 2. Google+ is a both a visual and a text medium, so make them both count! Don't be afraid of writing longer posts. Figure out your content tilt. We'd been planning the rebrand from SEOmoz to Moz for about 18. Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. I have three critical rules, though, if you want to have success with flywheel kinds of marketing. Image by Dominic Alves. Every test should be repeatable and repeated multiple times. Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. com and . Click on it, and you'll see something like this: On the far-right, under the main header, click on " [+] Create new list. Enter email * Enter display name * Enter password * Company Information Company Industry * Company Size * Level of SEO Proficiency * I agree to the Moz Terms of. Conclusion / The TL;DR bit. When you link out, it creates a signal to other websites and content creators that you're a willing participant in the web's natural linking environment and not a closed-off community or purely self-referential, pompous know-it-all. After 12 months of terrific growth in the US, and a boatload of technical improvements and feature releases--especially for Enterprise customers--we released the Check Listing feature for a limited set of partner search engines and directories in the UK in April of this. 3°F (the previous high was 102. The data shows that only 25% of links to category pages are targeted - people are less likely to link with good keywords to your category pages. The first one is to exclude bots and spiders. All the directives we have worked with have applied equally to all robots. The story, which took a sympathetic viewpoint on convicted rapist Daniel Holtzclaw, sparked a huge amount of controversy among SB Nation readers and garnered the blog a great deal of media attention. This is a tough place to build community, not an impossible place, very tough compared to these. STAT SERP tracking and analytics for enterprise SEO experts. Attractive people on magazine covers are more likely to draw our eyes. A police chase along Highway 1 involving a tractor ended with one person arrested and sent to hospital, police say. Business goals: Page views (ad impressions). Little Free Libraries. Link building in 2014 has become increasingly people focused . She's in need of part-time caregivers, which cost $4,125 per month. Most of. Running giveaways online typically offers a few different opportunities; of most immediate use to SEOs is that competitions can attract links from authoritative sites and a variety of domains. Even something as simple as hyperlocalizing content to the needs of a given community represents a significant undertaking. 1. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. Our research also shows that achieving above-expected user engagement metrics result in better organic rankings, which results in even more clicks to your site. Now there are five important steps we're going to talk about today for how we can configure our Google Analytics account the most efficiently. Spam Score Incorporation. So basically, indexing content is not that hard in Google. 1) Two or more landing pages on your website that are competing for the same keywords. ). If long-form blog posts aren't your thing, I invite you to check out our Moz 2013 Year In Review Infographic extravaganza! Four Big Investments 1. com” “999-999-9999” “about” “review”. If not, contact AMIBA. It's someone else's network. Moz Local Raise your local SEO visibility with complete local SEO management. Email marketing allows you to send the right message, to the right person, at the right time, at a ridiculously low. Moz Local Raise your local SEO visibility with complete local SEO management. Almost one-fifth of SERPs tracked by our data now have 7 results. g. We'll start with the simple, and move to the more advanced. Insights & discussions from an SEO community of 500,000+. 107K subscribers in the VictoriaBC community. Here are just a few bigger challenges to keep in mind: #1 Retargeting is a channel all its own. All you do is go to Google and you type in "add URL to Google. To shape a community where every voice has a chance to be heard, where every person is valued, respected, and offered a safe place to thrive. In 2016, the 0–25% budget range increased from 27% to 53%. Mobile voice search is three times more likely to be local-based than text search. Whenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the referral data gets stripped away. Having huge follower numbers and low post engagement numbers looks ridiculous. Playful. International SEO. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It makes sense that purchasing habits have, too. In the aftermath, SB Nation’s parent company. Filter and prioritise. io. Instead of gaining traffic by opting-out of featured snippets, we found we actually lost a significant amount of traffic quite quickly. Plus, more links are better than one. It’s a dominant trend for EV charging stations to be located in the parking lots of busy public spaces, like shopping centers, railroad stations, and business parks. He has created and promoted search-friendly websites for clients of all sizes since the early 2000’s. This is partly based on experience; the ability of search engines to discover, crawl, and. 6. Start with a spreadsheet. Next, enter your site's URL, and start the crawl. Just give your list a name, provide a target URL (the page you want to track links to), and copy-and-paste in your list of prospects. However, search engine marketers have only a limited number of lines of. Next the new Domain Authority incorporates spam detection. The search then reduces the initial 79,400,000 to 11,200,000. In the early days of search when relevance algorithms were rather weak, many folks used “double dashed” domains because they were cheap to buy, and. Case Studies Explore how Moz drives ROI with a proven track record of success. Because, in 2018, links still do matter, still are an important part of SEO. Here’s an example of some SEO issues that fall into each of the above 4 categories: To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors. And he did. Theory #1: Snippets aren't featured based on organic search ranking factors alone. Add internal links to bullet points to help guide customers through the buyer's journey. Suffering from blank-page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you and. So today's session is to help you have a better handle on that once you have a list of those issues. Here, I wanted to lay the groundwork a bit by looking at retweets as a measure of a tweet's life. My analysis shows that SMM impacts SEO much more than you might think. com’s largest issues (highlighted by Moz Pro) are meta noindex. There’s very specific updates — like the Page Experience Update or Mobile-Friendly Update — which tend to be announced well in advance, provide very specific information on how the ranking factor will work, and finally arrive as a slight anti-climax. 1. The best option for a service-area business is to head to Google and type in this query (with the quotations). K takes up way too much space and bandwidth on the free wireless network in. ”. Whereas at an agency you might lose a client over communication lapses, in-house SEOs could lose their jobs. Paid Search Marketing (PPC) The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. @Moz ‧ 91. So if you're incorporating some of that, not only do you get the extra traffic. Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. Click on the whiteboard image above to open a high-resolution version in a new tab!The two segments I’ve found most useful in diagnosing SEO traffic drops specifically: Page type (product pages vs. This will give you a chance to discuss your needs in more detail, ask questions, and get a better sense of whether this provider is right for you. Plus it's just a good user experience. "Making your headline red will increase your conversion rate 30%. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Target users that live in another part of the world. 3. These strategies apply not only in the midst of our current. Although the perfect time is between 10 a. It's hard to foresee a lot of benefit to your hard work creating content when you don't have much of a following, and even if you do, scaling that content creation is difficult for any marketer. Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz -What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. This gets tough. and noon, and between 2 p. Variables are super, super important in Python. Grading yourself. That’s down from 42:1 in 2019, but is directionally in the same ballpark. org, which he sold to Moz in November 2012. First and foremost, content distribution is the thing that you need to be thinking about if you want to combat the fact that it is becoming harder and harder than ever before to stand out as a content marketer, as a storyteller, and as a content creator in today's landscape. Even if you are not a UX specialist, you can assess each site as though you are a first time user. Now this is important because some studies have found that upwards of 25% of all traffic is bot traffic. com…”) and add &filter=0. Community and Forum: MOZ has an active online community and forum where users. STAT SERP tracking and analytics for enterprise SEO experts. The MozBar is a free browser extension that provides on-page access to Moz’s link metrics and site analysis tools. ) that represent entities, kinds of data, and/or content types. The most common issue we see when digging into these problems is the case of. The family-owned local hardware store already knows that the county fair is the biggest annual event in their area, and they’ve already got everything necessary to participate with a booth, run a contest, take photos. Comparing this to the amount Google AdWords contributed (7. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI. Ruth Burr Reedy is an SEO and online marketing consultant and speaker. 5 established how they went about obtaining the link for the website. 2, I had to stop selling SEO. There’s nothing quite so organized as a good old spreadsheet, and to save you trouble, we’ve created this one for you, pre-filled in with major holidays and a few influences and fields we think will help you get started. Not just the "Account Manager" or the "Sales Rep". Perceived site latency: AKA the Critical Rendering Path. Hello! A link on-topic usually more valuable than an off-topic link. There aren’t that many brands that remarket to abandoned shoppers but we’ve scoured. Moz API Power your SEO with our index of over 44 trillion links. There are three general ways to make log analysis easier in SEO or any other context: Do-it-yourself in Excel. First, ensure that SF is set to “Spider” mode. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Here are a few reasons to use bullet points in your content to boost on-page SEO: Break content up and make blocks of text easier to read on mobile devices. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. By definition, 302s are temporary. May 29, 2013. Be sure the URL you enter includes a UTM parameter for tracking purposes. Dana has given so much to the Moz community, and to our industry as a whole. Next, during the event, follow the #mozcon Twitter hashtag, making note of folks who are tweeting info from the event. Hello Moz! Moz News. Once you’ve filled in the table, click Connect in the top right. That’s obviously the worst-case scenario, but if you’re in a budget-conscious, SEO-immature company, failing to stay relevant and communicate those changes effectively. This, my SEO friends, is that checklist. Here is a short list of “non-official curators” people and brands, who are indeed doing great social content curation: Avinash Kaushik and Mackenzie Folgerson on Google+. Pro tip 2: Invite the local Boy Scouts or other community organizations as well. Again, sometimes all you have to do is ask. Develop scalable keyword lists and keyword clusters. " They get 0 points if they aren't the winner. When link building, an SEO has the task of creating and getting natural, organic anchor text for their targeted website. There are several ways to do. 8. Visualizing the Marketing Funnel. com = 13. This is an important finding, as it lines up with what many of us in. 0 and the announcement of 10-day rolling Panda. Integrate content that can enhance the user experience. David Mihm is one of the world’s leading practitioners of Local search engine marketing. A typical SEO site audit takes me around 50 hours to complete. In order to create a successful blog, you have to be passionately curious about the topic you're covering. (not provided) is on the rise, and we're rapidly. You can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. Next, ask them what their average closing ratio is on Internet leads. At the time, most SEO was a “secret” trade, and Rand transparently blogging about it did two things: 1) engaged community members who wanted to share and 2). The search then reduces the initial 79,400,000 to 11,200,000. Figure out your content tilt. Although the effect of viral content can unleash incredible traffic, keep in mind that its targeting and immediacy in conversions and ROI isn't likely to be as high in the initial stages. Know your audience. The first step to using Google Analytics to assess cross-browser compatibility is to take a look at the relative bounce rates of the different browsers your readers are using to view your website. The Definitive Guide to WordPress Security. Create a keyword model based on the sales funnel and semantic search. We have big goals. Please be kind to others; do not insult them or put them down. Broad-to-narrow organization. Integrate content that can enhance the user experience. Instead, consider buying real followers to increase your reach and engagement. On keyword #2, all of the PPC goes to a second level page. There are six parts, and they're laid out below as follows: Effects of increased/decreased volume on overall traffic. A couple of of the supreme content material on the Moz Blog occurs in the comments beneath the posts. If a blog is perceived as a waste of resources and useless traffic, it’s probably not being fully leveraged. Today I am here to reintroduce to you the tactic of guest posting. Build some links. Moz was the first & remains the most trusted SEO company. Dino Tactic #3: Prioritizing number one rankings over other traffic-driving SEO techniques. ”. Engagement thins as volume grows. "Tag management is a concept that was born out of the increasing need for more agile marketing measurement and tracking ability. Again, this doesn’t have to be a massive ordeal, though, many tools, including Moz Pro, will give you CTR. Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. Overall, we measured an estimated 12% drop in traffic for all affected pages after losing featured snippets (95% confidence level). Social roadmap: Increase engagement with community by 5% on Social channels in order to increase traffic from social by 15%. This is a powerful thing. 4 reviewed the information and provided details of authority and strength of potential targets. g. Find common questions now. Respond to comments on your articles. Open up Chrome ( install if necessary) Hit the little "hamburger" menu (3 stacked lines) in the top-right corner. So pretty massive. 69%), it is clear that Facebook Advertising is an extremely cost-effective. Having a strategy to earn, manage,. Blog post featuring sponsor. In this case, our marketer has decided to try to increase repeat purchases. Functional copy stuck to the facts and just simply said what you would be finding on the page you clicked through to. Most businesses start international expansion wanting to do one of two things: Target users that speak another language. If you follow our MozCast Google "weather" tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113. Click on the whiteboard image above to open. Because SEO is our lifeblood. Emotional content page titles. In a post from way back in 2008, Moz community member, Amplified-media, described the process of building a wireframe specifically for SEO purposes. What is Moz Pro? MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. And the profitability of email remains particularly true for B2B marketers. Most of the gain in the branded links were keyword branded links. , I take my first americano with milk on early mornings. 32e -0. Broadcast Tweet Ads - Sending users a random ad tweet every 5, 10 or even 50 tweets isn't exciting and. In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. 10:10. It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links. So Markdown really lets you take your skills as a writer, focus on those skills, write really well, and convert it to equally good HTML. Here are some tips for developing your own usability script: State the customer problem/need (not how to complete the task) Sequence tasks logically (e. 1. You won’t achieve that goal, but set your sights high. If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. Other sites that I'll read regularly (who only barely missed my top 10) include Distilled, YOUmoz, Performable, Chris Brogan, the Webmaster Central Blog, Eric Enge, Avinash Kaushik, SEWatch, Gil Reich & the eMarketer blog. Tip 8: SPEAK TO THE PERSON DOING THE WORK: Ask to speak to the actual digital marketing, social media, web developer, or SEO specialist that is going to do the work. It will convert to a full link with the text as your proper link text. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle !Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. When we use keywords phrases, search engines hunt for. Moz Brand Authority Webinar Watch now Blog; Why Moz. #1 - Linking Out Encourages Positive Participation & Contribution. Joel recommends using a simple-colored background and highly visible 42-point font size for turning this image into a CTA button-style graphic. Watch the traffic roll in. It means more people are visiting your site and it sends important signals to Google that your page is relevant and awesome. 08% of their booking goal conversion, the same amount as their organic traffic. The argument for one-time SEO: This is where some people may disagree. 1. That said, it's interesting that Moz email and social media subscribers who weren't Moz Blog readers felt motivated to take a survey entitled "Moz Blog Reader. For instance, it could be the case that, for the keyword "ankle boots", two of my pages are ranking at the same time: Page URL. Choose the right keywords to target. and 5 p. Paste the data into cell A2 of the Excel file.